1. Evaluating Landing Page Conversion Rate
Digital MarketerBackground
A marketer launched a new landing page and wants to know if the conversion rate is significantly different from the historical average of 15%.
Problem
Determine if 45 conversions out of 250 visitors represents a statistically significant change.
How to use
Set Success Count to 45, Trial Count to 250, and Hypothesized Proportion to 0.15. Keep the alternative hypothesis as two-sided with an Alpha of 0.05.
Success Count: 45, Trial Count: 250, Hypothesized Proportion: 0.15, Alternative: two-sided, Alpha: 0.05Outcome
The calculator outputs a sample proportion of 0.18, a Z-statistic of 1.328, and a P-value of 0.1841. Since the P-value is greater than 0.05, the marketer concludes the change is not statistically significant.