1. Calculating Marketing Conversion Rates
Marketing AnalystBackground
An analyst knows that 30% of website visitors click on a promo banner (Event B), and 12% of total visitors both click the banner and make a purchase (Event A and B).
Problem
Find the probability that a visitor makes a purchase given they clicked the banner.
How to use
Enter 12 for Joint Probability, 30 for Condition Probability, and select 'Percent' as the input scale.
Joint Probability: 12, Condition Probability: 30, Input Scale: percentOutcome
The tool calculates a conditional probability of 0.4 (or 40%), meaning 40% of users who click the banner will go on to make a purchase.