1. Comparing Website Conversion Rates
A/B Testing AnalystBackground
An analyst is comparing the daily conversion metrics of two different landing pages over a week. The traffic and variance between the pages are different.
Problem
Determine if Landing Page A has a significantly different conversion rate than Landing Page B without assuming equal variance.
How to use
Paste the daily metrics for Page A into Group 1 Values and Page B into Group 2 Values, keeping the default two-sided alternative and 0.05 alpha.
Group 1 Values: 102, 98, 101, 105, 100
Group 2 Values: 95, 97, 94, 99, 96Outcome
The calculator outputs a t-statistic of 3.4669 and a p-value of 0.0096, indicating a statistically significant difference between the landing pages.