1. Quarterly Traffic Contribution
Marketing AnalystBackground
An analyst needs to determine the impact of a specific social media channel on overall website traffic for a quarterly report.
Problem
The channel generated 45 visits out of a total of 120 website visits.
How to use
Set the mode to 'Value as % of total', enter 45 in the Value field, and 120 in the Total field.
mode: percentage-of-total, value: 45, total: 120, decimalPlaces: 2Outcome
The tool calculates that the channel contributed exactly 37.5% of the total traffic.