1. Monthly Sales Seasonality Analysis
Retail ManagerBackground
A retail manager has two years of monthly sales data and needs to understand which months consistently underperform to plan marketing budgets.
Problem
The raw data shows high volatility, making it difficult to distinguish between genuine growth and seasonal spikes.
How to use
Paste the 24 months of sales figures, set 'Seasonal Periods' to 12, and select 'Ratio to Moving Average'.
periods: 12, method: 'ratio-to-moving-average', deseasonalize: trueOutcome
The tool provides an index for each month, revealing that December consistently performs at 1.4x the average, while February drops to 0.7x.