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Workflow Playbook
Review an existing draft for brand voice, titles, readability, typography, whitespace, and Markdown quality without flattening the author's intent.
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A strong editorial review begins by protecting what the author is actually trying to say. This workflow is not a license to flatten personality or replace a point of view with generic brand-safe copy. Start by identifying the claims, audience promise, and emotional register that must survive the review. Once those anchors are explicit, voice and formatting changes become easier to justify.
Readers experience the headline and opening tone together. If the title overpromises, sounds too mechanical, or misses the brand's usual cadence, fix that before adjusting smaller sentences. A good review can suggest stronger title directions, but it should still preserve the article's real promise instead of chasing click-driven wording that the body cannot support.
Readability scoring is useful when it points to long, overloaded passages, vague transitions, or paragraph blocks that hide the main takeaway. It becomes harmful when reviewers use the score as an excuse to simplify everything into the same rhythm. The goal is to remove unnecessary friction while keeping the author's voice, pacing, and emphasis recognizable.
Typography, whitespace, and Markdown quality affect trust faster than many teams expect. Stray zero-width characters, inconsistent em dashes, broken list spacing, or malformed Markdown can make careful writing look sloppy at publication time. Finishing these details is not cosmetic busywork; it is part of preserving the authority of the piece.
Workflow playbook
Read the draft as-is, check tone and sentiment, and note what must not change so later edits improve delivery rather than rewrite the message.
Test stronger title options when the current headline undersells the piece, then normalize approved casing so the final title matches the publication style guide.
Use a readability pass to spot dense phrasing, then reshape paragraph breaks only where structure is slowing the reader down.
Lint the Markdown, fix typographic punctuation, and remove hidden or stray spacing artifacts that can break rendering or make the draft feel careless.
If the draft says the right thing but sounds off-brand, tune tone and cadence. If the argument itself is unclear, escalate instead of silently rewriting meaning.
Generate alternatives when the current title misses the angle or promise. Use case conversion only when the wording is approved but the casing is inconsistent.
Normalize whitespace, punctuation, and paragraphs aggressively only when those fixes do not change emphasis, quotations, or Markdown structure the author intended.