Interaktivnaya vizualizatsiya teorii informatsionnogo kaskada na osnove modeli BKHV (1992)
Informatsionnyy kaskad, predlozhennyy Bikhchandani, Hirshleifer i Welch (1992), opisyvaet kak ratsionalnye individy ignoriruyut svou chastnuyu informatsiyu i sleduyut za deystviyami predshestvennikov, sozdavaya effekt kaskada, dazhe kogda bolshinstvo oshibaetsya.
Model BKHV predpolagaet binarnoe sostoyanie mira (Horoshee/Plohoe). Individyy reshat posledovatelno, nablyudaya vse predyduschie publichnye resheniya i poluchaya chastnyy signal. Oni ispolzuyut bayerovskoe obnovlenie dlya vychisleniya aposteriornoy veroyatnosti.
Bayerovskoe obnovlenie: individ i vychislyaet P(G | predyduschie resheniya, chastnyy signal). Esli aposteriornaya > 0.5, vybiraet A; inache B. Kogda prevoskhodstvo v publichnykh schetakh dostigaet poroga, nikakoy chastnyy signal ne mozhet izmenit reshenie.
Khrupkost kaskada: Informatsionnye kaskady khrupki. Neznachitelnyy vneshniy shok, obnarodovanie informatsii ili avtoritetnoe mnenie mozhet slomat ustanovivshiysya kaskad.
Informatsionnye kaskady vezdesuschchi: finansovoe stadoe povedenie privodit k puzyryam i krakhism; potrebbiteli vybirayut samyy populyarnyy restoran; trendy v sotsialnykh setyakh samousilivayutsya.
Informatsionnyy kaskad vs stadoe povedenie: Kaskady podcherkivayut ratsionalnykh individy, ignoriruyuschikh chastnuyu informatsiyu (bayerovskaya ratsionalnost), togda kak stadoe povedenie obychno podrazumevaet irratsionalnuyu konformnost.