# Fogg Behavior Model

Understanding Behavior Change: B = M × A × P

> Canonical page: https://elysiatools.com/en/visualizations/fogg-behavior-model

- **Category:** Math

## Overview

Interactive exploration of BJ Fogg's Behavior Model from Stanford. Understand behavior change through the formula B = M × A × P (Behavior = Motivation × Ability × Prompt). Visualize how actions occur above the action line, explore three types of prompts (Spark, Facilitator, Signal), and discover applications in habit formation, product design, and behavioral science

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